ND Comm selected to lead Wild Steelhead Coalition rebrand and website redesign

We're once again doing our part to save and restore wild salmon and steelhead! After 6 years of providing communications support for Seattle non-profit Long Live the Kings, I'm now thrilled to report that ND Comm will lead the rebrand and website redesign for fellow recovery org, the Wild Steelhead Coalition (when you visit their website, be sure to take note of the current WSC logo. Pretty dated, huh? We're gonna help them make it better). We started working with the WSC board this month on early-stage visual identity development and website wireframing.

Run entirely by volunteers, the WSC has fought tirelessly since its founding in 2000 to protect imperiled populations of wild steelhead (the Washington State Fish!). We are focused on creating a new brand and online presence for the WSC that doesn't just look good, but helps them to effectively tell their story, build community support, and nurture an army of citizen advocates equipped to take targeted actions on behalf of our beloved State Fish.

We'll report on our progress here on the blog, but be sure to sign up to receive our newsletter to see project updates and be the first to get a peek at the WSC's new look.

FIRE 20/20 Site Launched Today!

FIRE 20/20 is a national non-profit organization based in Bremerton, Washington. Their mission is to help Fire/EMS departments recruit and retain the next generation of diverse, qualified, safety-conscious firefighters.

Earlier this summer, FIRE 20/20 hired me to design a new, dynamic, content-driven website to replace their tired, static, brochure site.

I partnered with Wordpress developer Nic Warmenhoven to create the new FIRE 20/20 website, which officially launched this morning. Take a look and let me know what you think!

You can also view samples of print collateral that I've developed for FIRE 20/20 in the portfolio on my website.

Finally Launched My Site Today-- Come Visit!

Today I finally launched natashadworkin.com. It's been a whole lot of work and also some fun, and I'm glad to finally have something online that I feel good about. I'm still working on getting my newest work added to the portfolio, as well as perfecting the RSS feed, but I felt it was so close to being complete that I could go ahead and tell people about it. As always, I'm interested in hearing your feedback. Comments, likes, dislikes, recommendations to make it stronger, is there anything you'd like to see there that isn't?

Take a look here. Feel free to use the comments forum on the site to leave feedback, or send me a message. Thanks!

{Inspired By} The New Communicators

The New Communicators

Today I'm inspired by The New Communicators, a three-day series of events created to share experiences and inspire discussion about how we communicate with others using both online and offline media. A friend introduced me by email to Erin Kurtz, a New Communicators founder, who helped produce the first installment of the event, which occurred in Portland last fall. After hearing a bit from him about what happened there, I'm dreaming of the next installment taking place in Seattle...  Here's a little of what Erin told me about The New Communicators and the concept behind it:


Practically everyday we come across stories of individuals and organizations outside of the traditional marketing and communications industry who have found ways to create conversations in an effective way by whatever means necessary. We're talking independent coffee roasters, bike frame builders, brewers, animators, restaurateurs, fine arts organizations, teachers and students. We wanted to simply provide a context, or a forum, for people to share their stories about how they communicate and connect with the world around them... The result was three days of events all around town where people gathered, discussed and inspired each other. No pedestals. No hierarchy. No gurus. Just people sharing with people.


Good stuff. There are resources on The New Communicators website for anyone interested in organizing a similar event. Whaddya say, Seattle?

Show & Tell: New and Improved LLTK Website Launches

LLTK (Long Live the Kings) is a Seattle-based non-profit salmon recovery organization for which I have provided strategic communications, graphic design, and writing/editing services for more than 5 years.

With an existing website that was tired, static, and unintuitive, LLTK wanted to create a new online presence that was informative, dynamic, easily-navigable, and that advanced not only the organization's strategic communications goals but also it's mission of restoring wild salmon and steelhead to the waters of the Pacific Northwest.

Working with LLTK's wildly talented webmaster, the aptly named Bill Masters, and contract web developer Evan Brown, I helped LLTK to build a new site that meets those objectives. The services I provided included: strategic planning, graphic design, copywriting/editing.

Take a look at the new and improved LLTK.org here.